Why Do Brides Wear White? So They Match The Kitchen Appliances!
Posted by Clem Bastow on September 12, 2008
Traditionally, the title of this post has always been (to me) little more than the gag on an awesomely awful stubby-holder I picked up in South Australia many moons ago – but today, it’s the advertising ethos of Australian mega retailer Harvey Norman!
To wit, the “Harvey Norman Promotion” on Pages 54 – 57 of today’s Who Weekly; here’s a sample:
The intro says, “Did somebody say presents? Harvey Norman has Australia’s largest biggest range of whitegoods and appliances, so you can be on the road to domestic bliss in no time.”
So, just tallying up what’s wrong with this feature:
- The idea of a “white wedding” in the first place
- The idea of a wedding being an excuse to grab as many expensive gifts as possible
- The notion that women who marry are simply heading down the road to being good housewives (i.e. “domestic bliss”)
- The notion that whitegoods and appliances are solely a woman’s domain
- The positioning of the “bride” as little more than another “whitegood”
Have I missed anything?
This entry was posted on September 12, 2008 at 12:38 pm and is filed under Media Watch, Sex And Love, Watching The Ad Breaks. Tagged: advertising, harvey norman, marriage, sexism, weddings, who weekly. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.