It’s hard to know where to start with this “colour and movement” piece from today’s Age Technology coverage, detailing how a GPS-enabled bra is apparently “rais[ing] the hackles of feminists” because it allows men to keep tabs on their partners. Oh, really? Here’s the front page slug:
Those bloody feminists, always raging! It continues in the article proper (the point-missing idiocy, that is, not the raging – funnily enough not a single “raging” feminist with their “hackles” up is quoted in the piece!):
Lingerie maker Lucia Iorio says her new design targets the modern, techno-savvy woman, but the GPS-equipped “Find Me If You Can” line has raised the hackles of feminists who call it a 21st-century chastity belt.
The lingerie combo consists of lace bodice, bikini bottom and faux pearl collar, with the GPS device visibly nestled in the see-through part of the bodice next to the waist.
“This collection … is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off,” Iorio told AFP.
“She can be found only if she wants to.”
“It’s not a modern chastity belt. Some men think they can keep tabs on their girlfriends with it, but they’re wrong,” she added.
Oh, she can turn it off? So can the freak who has been following her and has just tied her up in the boot of his car!
That men’s magazines have already trivialised stalking by making it fun and sexy and hilarious has already been well documented, and the Find Me If You Can bra is not the first odious tracking device for women (no, there’s the vaginal-temperature-monitoring Forget-Me-Not panties!), but really, do people need to be told how fucked up this stuff is?
Furthermore, given Iorio makes the reasonable point that GPS-enabling items will likely sell well in a high-crime, violence-prone country like Brazil, why the need to present them in such a ridiculously sexualised way? She should have door-to-door denial sales parties with those high-heels-for-newborns people!





