Facebook “Subvertising” Tells You To Take Your Weight-Loss Ad And Shove It
Posted by Clem Bastow on July 17, 2008
This is fantastic! UK feminist site The F Word reports on a project started by blogger Teresa Valdez Klein, taking the odious weight-loss ads that regularly appear on Facebook and turning them into positive body image affirmations; the click-through takes you to a body love website.
Here’s what she said when she started running the ads in April:
If you click it, it takes you to the Love Your Body Day website. I’m going to run the ad through April 7. I’ve set the maximum daily budget to the minimum of $5.00. I targeted it to single women between 18 and 30. I pirated the image of the Reubenesque Barbie doll from the Body Shop’s campaign in the late 90’s. Today, the ad had 12 clicks and 6,590 impressions.
This was the first FB ad she ran:
Since then Klein has run further body-love ads on the social networking site, largely taking existing FB ads, nicking their images, and subverting them to create a positive body image message. Here’s an example with the original and her ‘remake’ side by side:
Inspiring, isn’t it? And as Klein says in conclusion:
If you like this idea, why not try it yourself. It’s relatively easy to set up an ad to run for a few days, you don’t need to spend more than $5.00 a day and you can reach thousands of people. If even a few people do this, we can reach a wider audience with the message that we’re all tired of seeing ads on Facebook that try to make us insecure about our bodies.
Hear, hear! After all, it’s $5 better spent than on Cosmopolitan or Cleo or a weight-loss shake!
This entry was posted on July 17, 2008 at 10:26 am and is filed under Blog Watch, body image, Watching The Ad Breaks. Tagged: advertising, blogs, body image, feminism, sexism, subvertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.