Does This Ad Make You Feel Protected Against Potential Motorcycling Accidents?
Posted by Clem Bastow on October 8, 2008
I’ve seen their ads on TV – loud, low-rent and featuring ridiculous moto stunts, and mostly full of blokes – many times, particularly during motorsports coverage, which is why I found this ad somewhat out of character (for the brand; not, sadly, for the motorsport community at large).
If you can’t read it, it says: “Protect your assets. Wear Draggin Jeans.”
Geddit? “Assets”! Good one!
Really, Draggin – any women who are likely to buy your products are not going to be swayed by this; if anything, I’d think they’d be turned off. As for the blokes, well, the company has sold plenty of jeans and jackets based solely on their existing advertising (as mentioned before, featuring little more than – ahem – cunning stunts on motorcycles) and reputation for providing road safety in a reasonably fashionable format. Was this really necessary?
This entry was posted on October 8, 2008 at 8:20 am and is filed under Fashion, Watching The Ad Breaks. Tagged: advertising, motorcycles, motorsport, sexism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.