The Dawn Chorus

Fresh Australian Feminism

Raging Feminists Ruin Everyone’s Stalky Fun

Posted by Clem Bastow on October 31, 2008

It’s hard to know where to start with this “colour and movement” piece from today’s Age Technology coverage, detailing how a GPS-enabled bra is apparently “rais[ing] the hackles of feminists” because it allows men to keep tabs on their partners. Oh, really? Here’s the front page slug:

Those bloody feminists, always raging! It continues in the article proper (the point-missing idiocy, that is, not the raging – funnily enough not a single “raging” feminist with their “hackles” up is quoted in the piece!):

Lingerie maker Lucia Iorio says her new design targets the modern, techno-savvy woman, but the GPS-equipped “Find Me If You Can” line has raised the hackles of feminists who call it a 21st-century chastity belt.

The lingerie combo consists of lace bodice, bikini bottom and faux pearl collar, with the GPS device visibly nestled in the see-through part of the bodice next to the waist.

“This collection … is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off,” Iorio told AFP.

“She can be found only if she wants to.”

“It’s not a modern chastity belt. Some men think they can keep tabs on their girlfriends with it, but they’re wrong,” she added.

Oh, she can turn it off? So can the freak who has been following her and has just tied her up in the boot of his car!

That men’s magazines have already trivialised stalking by making it fun and sexy and hilarious has already been well documented, and the Find Me If You Can bra is not the first odious tracking device for women (no, there’s the vaginal-temperature-monitoring Forget-Me-Not panties!), but really, do people need to be told how fucked up this stuff is?

Furthermore, given Iorio makes the reasonable point that GPS-enabling items will likely sell well in a high-crime, violence-prone country like Brazil, why the need to present them in such a ridiculously sexualised way? She should have door-to-door denial sales parties with those high-heels-for-newborns people!


4 Responses to “Raging Feminists Ruin Everyone’s Stalky Fun”

  1. Steven said

    so the stalker could turn it off, yes… but why bother, it won’t get signal inside the boot of his car (or they ould just cut the power to it).

    I think the ‘cool’ part of this concept is that it becomes invisible to the user, the garbage from the designer sounds like usual ‘designer-speak’, equally as ridiculous as management speak. Making it just ‘another piece of clothing’ so it blends in with everyday life is neat… you’re just wearing your clothes and going about your daily life – not throwing on your “GPS steal-me-not anklet” like some house arrest minor crim.

    (Looking at the actual clothes, its pretty poor execution of the concept. Modern GPS chips and associated hardware can be made much smaller and less obtrusive – and that positioning is horrible. Sticking it in a corset is just a ploy to get the designer/thing noticed, without that it wouldn’t get an article in international papers)

  2. GP said

    On the subject of Media Watch, but what happened to your Iranian policewomen topic?

  3. hexy said

    I saw a plug for a “track someone’s mobile via GPS” in a queer women’s mag a while back… it would have been either LOTL or Cherrie. It was clearly aimed at women stalking their partners, and there was no indication that it was a joke.


  4. Clem Bastow said

    For some reason the photos had been taken down from the (linked) site, rendering the post rather pointless, since it was a ‘photo of the day’ post!

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