The Dawn Chorus

Fresh Australian Feminism

Gigabytes for Girls

Posted by Cate on May 14, 2009


With yet another example of ridiculous gender stereotyping, technology retailers Dell have released a new Website Della, with editorial and products supposedly targeted at women. I don’t know I just like my technology to work when I want it to, not to be some kind of social accessory.

Some of the highlights:

There’s a big plug for the Mini plug notebook  with lots of gendered descriptions for women who like to hang out with their friends

  • Enjoy a resized keyboard for a convenient fit – even in your bag

Um, since when is my bag meant to be small because I’m female?

  • Check the weather, movie times or restaurant directions wherever you go
  • God forbid we might want to use our internet access tocheck the news or stock market or work emails like the other gender. Shall we check out horoscopes too?

    Are you imagining the restraint the copywriters would have to use to ensure the absent of exclaimation marks? But rest assured, you can get more excited, the mini notebooks come in lots of different colours to ‘match your outfit”.

    The”Tech” section specifically targeted at women offers nothing more than  matching a mini notebook to your lifestyle.

    There’s  a “Featured Artist”, fashion expert Robin Moreno with a video on “How to score at Vintage Stores”.  

    The Giving section is possibly the most patronising of all. It’s news to me that computer recycling (green wash anyone?) is somehow a women’s job. And when will the time come that big business decides to offer dosh to charities besides breast cancer fundraisers?

    Excuse me whilst I go powder my nose.

    Author’s edit: I just finished writing this post and saw a news item about Net Registry and their use of Benny Hill style ‘naughty nurses’ at the CeBIt Australia  trade show  to promote their products. But, don’t worry, it’s really ok, the company assures us that the stunt was just a bit of fun and was directed by “women and a gay guy”.


    2 Responses to “Gigabytes for Girls”

    1. Clem Bastow said

      Nothing like a bit of the old “harmless fun”, eh? *headdesk*

    2. Here’s another related post about Sex selling at Technology fares….

      Annoys me to… :-/

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