The Dawn Chorus

Fresh Australian Feminism

Archive for July 2nd, 2009

When Supermarkets Are More Aware Of What Women Want Than The Government

Posted by Clem Bastow on July 2, 2009

One of my – and I’m sure many other Australians’, female and male – biggest bugbears is the fact that the Rudd Government has flatly refused to remove the GST on women’s sanitary products that was brought in approximately fifty thousand years earlier by the Howard Government when the GST was introduced to Australia. Their refusal to bin, as my friend Mel called it on Twitter, “the world’s stupidest and most sexist tax” suggests that there are people in the Rudd Government who honestly believe that tampons and pads are monthly “luxury” items and not feminine hygiene essentials.

Well, I never thought I’d live to see the day that a supermarket chain drew attention to the idiocy of the ‘tampon tax’ – which it’s worth adding is nearing its 10th birthday – in a marketing campaign: Coles will be “paying” the GST on all women’s essentials for the next week as one of their specials. I spotted a television ad during morning tele today, and here’s the word-up from Coles’ website (emphasis mine), in this instance regarding Carefree liners (though all sanitary items are included in the special):

You shouldn’t be taxed for being a woman. Coles will pay the GST to the government for all feminine hygiene products bought in our stores, so that you don’t have to.

It’s a shame that the special only lasts for the next week, but in terms of a statement made within an economic climate and retail industry that generally wants women to spend as much as they possibly can (or perhaps more correctly, can’t – hello credit cards) on anything and everything, I find it quite revolutionary. Sure, it’s a marketing ploy – they want you to spend your dollars at Coles – but the fact that they are also willing to highlight the ridiculous nature of the ‘tampon tax’ in the meantime is heartening and suggests that, unlike our Government, someone high up in Coles is actually listening to what Australian women want. (If you’d like to send Coles a thumbs-up, you can do so here.)

So, for the nth time, Prime Minister Rudd and Mr Swan: WHY ARE WOMEN STILL BEING TAXED FOR GETTING THEIR PERIODS?

Update at 12.30pm: here’s the catalogue page, too, in all its newsprinty glory:

Picture 61

Can we say it’s a small handful of loose change, but one giant change for womankind?

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Posted in Business, Media Watch, Parenting & Family, Politics, Watching The Ad Breaks, Women's Health | Tagged: , , , , , , , | 12 Comments »