Does This Ad Make YOU Want To Read Essential Baby?
Posted by Clem Bastow on November 24, 2009
How much do I not want to click-through to Essential Baby today? Let me count the ways:
So, for those keeping score, that’s a faceless/objectified (pregnant) woman, wearing “sexy” lingerie, referred to as “like mini-vans”, under the banner “Pregnant women: hot or not?” and all within an ad roughly the size of a credit card. I believe that’s some sort of a record!
Yes, that is precisely how they are advertising Fairfax Digital’s parenting site via sidebars on TheAge.com.au. The ad links to “Essential Baby blogger” Joseph Kelly’s blog entry on whether or not he found his wife – the aforementioned “transportational unit for conveying children” (which isn’t as offensive as the decontextualised excerpt might suggest).
Stay classy, Essential Baby!
This entry was posted on November 24, 2009 at 7:12 pm and is filed under body image, Family, Media Watch, Parenting & Family, Watching The Ad Breaks. Tagged: are you kidding me, essential baby, fairfax digital, pregnancy, sexism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.