Posted by Cate on May 14, 2009
With yet another example of ridiculous gender stereotyping, technology retailers Dell have released a new Website Della, with editorial and products supposedly targeted at women. I don’t know I just like my technology to work when I want it to, not to be some kind of social accessory.
Some of the highlights:
There’s a big plug for the Mini plug notebook with lots of gendered descriptions for women who like to hang out with their friends
- Enjoy a resized keyboard for a convenient fit – even in your bag
Um, since when is my bag meant to be small because I’m female?
Check the weather, movie times or restaurant directions wherever you go
God forbid we might want to use our internet access tocheck the news or stock market or work emails like the other gender. Shall we check out horoscopes too?
Are you imagining the restraint the copywriters would have to use to ensure the absent of exclaimation marks? But rest assured, you can get more excited, the mini notebooks come in lots of different colours to ‘match your outfit”.
The”Tech” section specifically targeted at women offers nothing more than matching a mini notebook to your lifestyle.
There’s a “Featured Artist”, fashion expert Robin Moreno with a video on “How to score at Vintage Stores”.
The Giving section is possibly the most patronising of all. It’s news to me that computer recycling (green wash anyone?) is somehow a women’s job. And when will the time come that big business decides to offer dosh to charities besides breast cancer fundraisers?
Excuse me whilst I go powder my nose.
Author’s edit: I just finished writing this post and saw a news item about Net Registry and their use of Benny Hill style ‘naughty nurses’ at the CeBIt Australia trade show to promote their products. But, don’t worry, it’s really ok, the company assures us that the stunt was just a bit of fun and was directed by “women and a gay guy”.
Posted in Business, Tech & Net | Tagged: advertising, Business, gender stereotypes, tech | 2 Comments »
Posted by Mel Campbell on October 1, 2008
Blogging poobah Technorati has just released its State of the Blogosphere 2008 report, a kind of online State of the Nation that reveals the ways blogging is being used, the shifting formats and technological changes (particularly the rise of blog advertising and the blurring of blogs and so-called “mainstream media”), and who is blogging these days.
This year, for the first time, Technorati got bloggers to fill out a survey (previous States of the Blogosphere were based on the stats Technorati collected itself). The survey was in English, and 72% of respondents stated their blog was also in that language. 48% of blogger respondents were based in North America, 27% in Europe, 13% in Asia, 7% in South America, 3% in Australia, and less than 1% in Africa. 66% of bloggers worldwide were still male, and here’s a further snapshot of bloggers by gender:
We all know those dumb stereotypes of women blogging about kids, crafts and cats (ie, the “home blogger”) while men tackle hard-hitting politics, business or geek topics (ie, the “work blogger”). Of course that’s crap – think of Perez Hilton making a killing from the traditional “women’s territory” of celebrity gossip, or Wonkette being a key voice in American politics and policy. And of course, I Can Has Cheezburger ‘ought’ to be a “women’s blog”, but has a vast audience among both genders.
Still, Technorati found what they call “expected truths”. Women were more likely than men to maintain personal blogs than professional or corporate ones (83% compared to 76% of men). Women favoured personal musings (66% vs 47% of men) and family updates (36% vs 16% of men), and their blog style was more likely to be conversational (75% vs 59% of men). Women also stated that they blogged to keep friends and family updated (45% vs 25% of men) and to interact with like-minded people (69% vs 58% of men).
But it’s the financials that gave Technorati pause – and should probably give women bloggers pause too. Read the rest of this entry »
Posted in Blog Watch | Tagged: advertising, bloggers, blogging, Internet, technorati | Leave a Comment »
Posted by Lee on September 13, 2008
I wonder if the conversation at the campaign office for Declare Yourself (an American nonpartisan nonprofit campaign to encourage young voters to register) went anything like this:
Campaign Guy 1: “Hmmm, we better think of something really good if we want to get the young vote this election, man.”
Campaign Guy 2: “Free badges?”
CG 1: “Dude! It’s not 1952. No ‘I like Ike’ flower badges. We need something modern, edgy.”
CG 2: “What about celebrity endorsements?”
CG 1: “Yes! Now you’re talking”
CG 2: “But who should we get?”
Read the rest of this entry »
Posted in Celebrity, Media Watch, Politics | Tagged: advertising, Celebrity, jessica alba, Politcs, sexism, us election, vote | 1 Comment »
Posted by Mel Campbell on August 18, 2008
Sorry to channel The Elephant Man there, but John Merrick’s infamous cry was the first thing I thought when encountering Wrangler’s new “We Are Animals” ad campaign.
These disturbing images, seemingly evoking discarded dead bodies, were created by French ad agency FFL Paris. Clearly their brief was to move the Wrangler brand away from folksy cowboy imagery and into the edgy territory already occupied by Diesel. It’s very tempting to join in justifiable criticisms that these ads are aestheticising violence against women: to decry the “deeply screwed up culture” behind the imagery and ask angrily if murder is the new black.
But as Trendhunter notes, the TV commercial puts the confronting print ads a little more in context. The models in the ad are meant to look like wild animals caught on film, and the jeans are meant to be their skins or pelts. Read the rest of this entry »
Posted in Fashion, Media Watch | Tagged: advertising, jeans, Media Watch, wrangler | 5 Comments »