Posted by Mel Campbell on October 1, 2008
Blogging poobah Technorati has just released its State of the Blogosphere 2008 report, a kind of online State of the Nation that reveals the ways blogging is being used, the shifting formats and technological changes (particularly the rise of blog advertising and the blurring of blogs and so-called “mainstream media”), and who is blogging these days.
This year, for the first time, Technorati got bloggers to fill out a survey (previous States of the Blogosphere were based on the stats Technorati collected itself). The survey was in English, and 72% of respondents stated their blog was also in that language. 48% of blogger respondents were based in North America, 27% in Europe, 13% in Asia, 7% in South America, 3% in Australia, and less than 1% in Africa. 66% of bloggers worldwide were still male, and here’s a further snapshot of bloggers by gender:
We all know those dumb stereotypes of women blogging about kids, crafts and cats (ie, the “home blogger”) while men tackle hard-hitting politics, business or geek topics (ie, the “work blogger”). Of course that’s crap – think of Perez Hilton making a killing from the traditional “women’s territory” of celebrity gossip, or Wonkette being a key voice in American politics and policy. And of course, I Can Has Cheezburger ‘ought’ to be a “women’s blog”, but has a vast audience among both genders.
Still, Technorati found what they call “expected truths”. Women were more likely than men to maintain personal blogs than professional or corporate ones (83% compared to 76% of men). Women favoured personal musings (66% vs 47% of men) and family updates (36% vs 16% of men), and their blog style was more likely to be conversational (75% vs 59% of men). Women also stated that they blogged to keep friends and family updated (45% vs 25% of men) and to interact with like-minded people (69% vs 58% of men).
But it’s the financials that gave Technorati pause – and should probably give women bloggers pause too. Read the rest of this entry »
Posted in Blog Watch | Tagged: advertising, bloggers, blogging, Internet, technorati | Leave a Comment »
Posted by Clem Bastow on July 26, 2008
When it comes to gender-specific marketing (see: pink Diet Coke bottles) my reaction is usually “Don’t get me started…” – fortunately for all of you here in the virtual world, I can get started without worrying about killing the conversation. To wit, Flock’s new “Gloss Edition” browser. Can you tell who they are aiming for?
It’s pink! How darling! Barf. And it gets worse from there:
THE FLOCK BROWSER: GLOSS EDITION
You Deserve It. Indulge Yourself.
What is it, a freaking chocolate bar? The gooey condescension continues, essentially saying, “We know all you girls want to look at on the internet is, like, clothes and stuff. And OMG, don’t you just looove SATC? All women love SATC!”
If you don’t use the Flock Gloss Edition Browser, you’re probably out of touch with the latest dish. You should treat yourself better. Go on and try it on for size.
What fucks me off about this (amongst many, many things) is that it’s perpetuating some 1998 idea that women have no place on the internet unless they’re shopping for clothes, when the fact is that females (particularly younger girls) more often than not outnumber their male counterparts when it comes to embracing online technology.
Look, I like pink – in roses, one of my winter coats, one of my sheet sets and a few of my make-up items. But do I want everything I do to be pink? And do I need to be told about hot dresses and amazing gossip while I’m trying to read newspapers and do research online? Hell no.
The Gloss browser probably brings up a 500 error if you try to search for anything other than “Manolo Blahnik +sale”.
Posted in Media Watch, Tech & Net | Tagged: advertising, browsers, idiots, Internet, pink, sexism, shopping, tech, web | Leave a Comment »
Posted by Clem Bastow on July 4, 2008
Reader Tim sent us this frankly horrifying link, with the note, “Naturally the only thing you’d test a physics engine with would be a bikini clad, lifeless body.”
If you don’t want to click on the link, it features a lifeless female form (yes, in a bikini) falling between floating spheres. I’d make some jibe to the tune of ‘no wonder programmers find it hard to get a date’, but I’m too disturbed.
Posted in Blog Watch | Tagged: Internet, sexism, tech | 5 Comments »
Posted by Lee on June 27, 2008
A study undertaken by Professor Anne Campbell of Durham University, has garnered quite the attention in a few UK broadsheets this morning. According to Professor Campbell’s research, men like casual sex more than women do.
Read the rest of this entry »
Posted in Media Watch | Tagged: Internet, sex, survey | Leave a Comment »